Kambi Group plc (“Kambi”), the world’s trusted sports activities betting companion, has agreed an extension to its sportsbook partnership with main operator Rank Group (“Rank”).
The contract renewal marks the newest extension to a partnership first fashioned in 2016 and can see Rank proceed to profit from Kambi’s high-performance Full sportsbook, together with its award-winning AI-powered buying and selling, Guess Builder and horse racing product.
Final 12 months, London-listed Rank efficiently launched its third model on the Kambi sportsbook platform, with its Spain-facing YoSports model becoming a member of its Grosvenor Sport and Enracha manufacturers.
Kristian Nylén, Kambi CEO and Co-founder, stated: “We’re very proud to have strengthened our relationship with Rank Group via this newest partnership extension, and delighted to proceed supporting its wonderful secure of sports activities betting manufacturers.
“One of many gaming trade’s main operators, Rank has lengthy been a valued Kambi companion and we stay up for empowering their sports activities betting ambitions within the years to return with our Full sportsbook.”
Tom Orton, Director of Sports activities at Rank Interactive, stated: “With Kambi’s assist we’ve got pushed 80% development in our Grosvenor sportsbook revenues over the previous 12 months and are enthusiastic about what this prolonged partnership has the capability to ship.
“We aspire to be the sportsbook of selection, not just for our digital clients but in addition those that go to our venues, and Kambi will assist us to grasp our formidable targets at Grosvenor Sport.”
Immediately’s announcement is the newest partnership renewal Kambi has signed this 12 months having lately secured extensions for its Full product with key companions together with BetPlay, LeoVegas, Paf, Rush Avenue Interactive and Solar Worldwide.