CHARLOTTE, N.C.–(BUSINESS WIRE)– Playing.com Group Restricted (Nasdaq: GAMB) (“Playing.com Group” or the “Group”), a number one supplier of participant acquisition companies for the regulated world on-line playing business, immediately introduced that it is able to present advertising companies to licensed on-line sports activities betting operators within the state of Kentucky as authorized on-line sports activities betting goes dwell on Thursday, September 28, 2023.
The Group launched BetKentucky.com in April 2022 forward of the authorized on-line sports activities betting market in Kentucky going dwell to assist sports activities bettors discover trusted, complete and up-to-date data on sports activities betting and legislative updates within the Bluegrass State. With seven accredited on-line sportsbook operators accessible on day one — and yet one more anticipated at a later date — entry to comparability web sites like BetKentucky.com permits shoppers to learn professional opinions of all authorized sportsbooks within the state to assist them select their best choice.
By means of its portfolio of informational web sites, Playing.com Group helps operators purchase gamers, lowering their reliance on extra intrusive types of promoting. Along with BetKentucky.com, the Group is able to assist licensed on-line playing operators in Kentucky with its nationwide and worldwide web sites, together with Playing.com, Bookies.com, RotoWire.com, BonusFinder.com and USAToday.com, by way of its media partnership with Gannett Co. Inc., in addition to with the Lexington Herald-Chief (at Kentucky.com) through its media partnership with The McClatchy Firm and the Louisville Courier Journal (at Courier-Journal.com) through its media partnership with Gannett.
Kentucky — with a inhabitants of over three million adults — launched retail sports activities betting within the state on September 7, with Governor Andy Beshear asserting brick-and-mortar sportsbooks posted a deal with of over $4.5 million after the primary two weekends. BetKentucky.com in late July commissioned a survey, reporting that 42% of Kentucky adults say they’re “very possible” or “possible” to guess on sports activities as soon as it’s legalized. Kentucky has a robust faculty sporting historical past with faculty groups on the College of Kentucky, College of Louisville and others receiving undivided consideration from followers throughout the state.
Charles Gillespie, Chief Govt Officer of Playing.com Group, stated, “Kentucky has been one of many quickest states to launch sports activities betting after legislative approval, and the Bluegrass State is taking the suitable strategy by holding the limitations to entry low and permitting quite a lot of operators to enter the market. We imagine that this can foster competitors and in the end profit shoppers because the operators with the most effective merchandise rise to the highest. Kentucky has a wealthy sporting custom, and Playing.com Group is worked up to assist information and educate sports activities bettors within the state to get probably the most out of their on-line sports activities betting expertise.”
“Kentucky permitting sportsbooks to take authorized sports activities bets simply because the NFL season is kicking off and with the MLB postseason on the horizon is a large win for sports activities bettors within the state,” stated Caroline Good, Vice President at Playing.com Group. “The aggressive market in Kentucky will assure loads of selections and alternatives for purchasers, who can rely on our devoted web sites that function trusted, complete and up-to-date data on sports activities betting in addition to opinions of the authorized sportsbooks to offer them all the assets wanted to navigate these thrilling instances.”
