Sky Guess has launched a brand-new TV advert saying Alex Walmlsey, aka Dad on a Mission, because the winner of the Actual Soccer No.1s competitors – a nationwide seek for the UK’s unsung footballing heroes. 

Following a six-month seek for entrants, together with an ongoing TV marketing campaign to spotlight nominees, the brand new advert showcasing Alex and his story launched on-line on Wednesday 18th October, and can air on TV from Saturday twenty first October to Thursday thirtieth November.

The advert will function on a variety of content material streams together with Sky TV (Soccer, Non-Soccer Sport, Leisure), Sky Video on Demand, TNT Sport TV, ITV and on the Sky Sports activities YouTube channel.


With over 900 entries to the competitors, Sky Guess entrusted an skilled panel, hosted by Soccer Saturday mainstay Jeff Stelling, of Liverpool legend Graeme Souness and ex-Crystal Palace star Clinton Morison, to find out the winner, crowning Alex, who based Sands United West Yorkshire as their victor.

Alex channelled his personal private grief – having misplaced three of his personal infants in separate pregnancies – to create a soccer membership as a protected area for males to debate toddler loss.

The 30-second pre-record sees Morrison shock Alex alongside his teammates, saying him because the winner and revealing his prizes, together with a visitor of honour spot on the 2023/24 Sky Guess Championship Play-Off last.

The TVC was filmed by Bristol-based inventive company JMP UK and was produced by the Sky Guess in-house staff.

Leigh Peacock-Goodwin, Head of Model and Sponsorship at Sky Guess, stated: “I’m so thrilled to announce that Alex Walmsley is our first official Actual Soccer No.1. and to show the announcement right into a TV advert for all to see is one thing we’re happy with.

“It’s been a privilege to work on this marketing campaign, and we have now been in awe on the outstanding individuals who have shared their tales. Working with JMP UK, in addition to our in-house manufacturing staff to have the ability to inform the nation about these unsung footballing heroes has been an enormous staff effort.”

Alex’s story is obtainable to observe on the Sky Guess YouTube channel.

Author: Willie Williams