BIRMINGHAM, UK (17 AUGUST 2023): Low6, the main gamification innovator, has partnered with Superbet Group, a number one pan-European tech and leisure firm, to ship Final Squad, a free-to-play fantasy sport based mostly across the Premier League and Champions League.


Superbet has recognized Low6’s high-value gamification proposition as each a easy high-value turnkey acquisition play and an interesting means so as to add worth to its current buyer base.

Final Squad is a spin-off of the massively profitable UltimateFan franchise. Gamers are issued with ‘packdrops’, which reveal footballers’ and groups’ playing cards to create lineups for every contest. With factors being earned from real-life performances, gamers will compete on a world contest leaderboard as properly towards buddies, household, and colleagues in Invitational Personal Leagues. 

UltimateFan has already proved to be an enormous hit for Low6, with over ¼ million installs for the sport up to now. It has printed variations for the NFL Cincinnati Bengals, LA Chargers, and Jacksonville Jaguars, in addition to a World Cup sport for Flutter’s Sportsbet model that charted because the #1 Free App within the App Retailer and #1 Prime Free Sports activities App within the Google Play Retailer inside the Australian area. The white label sport has scooped “Fantasy Product” and “Innovation of the Yr” on the EGR Awards in addition to Low6 being recognised as “Acquisition and Retention Associate of the Yr” on the SBC North America Awards 2023.

“We’re thrilled to associate with Low6, a real chief in gamification and sports activities innovation. Introducing ‘Final Squad’ to our viewers represents our dedication to providing the most recent and most participating experiences. Low6’s success throughout numerous markets is a testomony to its excellence. By this collaboration, we proceed to deliver leisure to our gamers and drive in direction of our mission to excite the world!” mentioned Anthony Guthridge, VP of Product, Superbet.

“Given the success of UltimateFan, we’re assured that our main fantasy sports activities product will purchase new Superbet customers on mass and enhance engagement amongst gamers,” feedback Jamie Mitchell, CEO of Low6. “Superbet is an operator who has efficiently scaled throughout Central and Jap Europe, and we look ahead to working with them long-term for his or her participant acquisition and retention technique.”

About Low6

Low6, a B2B turnkey igaming platform, provides award-winning sports activities gamification expertise to operators, sports activities leagues and franchises, media organizations, and main manufacturers. Low6 has been gamifying audiences globally, powering franchises with their very own branded experiences to have interaction and monetize their digital fanbases by way of progressive and inventive options empowering first-party information acquisition. Low6 has proudly partnered with the likes of the NHL, PGA TOUR, and UFC, in addition to iGaming operators corresponding to Flutter Leisure and Entain. Low6 has been acknowledged as ‘Acquisition & Retention Associate” at SBC North America Awards, “Freeplay Gaming Provider” on the EGR North America Awards, and “Trade Rising Star” at SiGMA Awards.

 About Superbet Group

Superbet is a tech & leisure firm based in 2008 with the mission of bringing thrilling, technology-powered leisure in sports activities & gaming to hundreds of thousands of shoppers all over the world.The Group is current in 10 international locations, when it comes to operations or tech hubs, with crucial markets being Romania, Belgium, and Poland.

Author: Willie Williams