Ladbrokes at present furthers its ambition on the planet of leisure with the launch of Ladbrokes LIVE, a digital leisure platform that may reward 1000’s of followers with free entry to the UK’s greatest stay reveals, powered by thrilling new strategic partnerships with O2, AEG Presents and NME.
The Ladbrokes LIVE interactive leisure platform will welcome each present prospects and new audiences into the Ladbrokes ‘World of Play’ giving them the possibility to win free entry to 1000’s of tickets to the UK’s greatest stay music and comedy reveals, and extra, by way of its new digital hub, LadbrokesLive.co.uk. Followers should be eighteen and over to register for the digital hub to entry unique provides, and there’s no betting concerned.
The Ladbrokes LIVE launch sees Ladbrokes companion with The O2, the world’s hottest stay leisure, leisure and retail vacation spot, AEG Presents, who promote and handle concert events and excursions, oversee famend venues and produce a few of the world’s main music festivals, and industry-leading music model, NME.
By these ground-breaking partnerships Ladbrokes LIVE will reward followers with free entry to 1000’s of tickets and distinctive stay experiences, together with premium tickets to stay reveals at The O2 inside a specifically designed Ladbrokes LIVE Personal Field. Followers who join on the Ladbrokes LIVE platform can have the possibility to win free entry to a variety of stay occasions such because the JUST FOR LAUGHS comedy pageant, the Luno Presents All Factors East pageant, and different touring reveals throughout the nation – all with none betting concerned.
The distinctive collaboration between Ladbrokes and NME sees the return of the enduring Membership NME nights with a sequence of dates throughout the UK that includes unbelievable headline expertise and unmissable DJ units. Followers will be capable to win free entry to Membership NME nights by way of the Ladbrokes LIVE platform.
The Ladbrokes LIVE marketing campaign additionally contains important digital OOH media stock at The O2 and a sponsorship of the NME Awards present.
Head of Model for Ladbrokes, Kelly Rose says: “We’re embarking on an thrilling new period for Ladbrokes connecting 1000’s of followers with free entry to artists and expertise by way of the Ladbrokes LIVE platform. In The O2, AEG Presents, and NME we’re working with three of the largest and most iconic manufacturers within the leisure {industry} and this implies we will reward our audiences with the possibility to attend a few of the most fun stay reveals in Britain without spending a dime.”
Georgina Iceton from AEG World Partnerships added: “We’re happy to welcome Ladbrokes as a model companion, and its prospects to our world-famous venues like The O2, and best-in-class festivals with AEG Presents. The creation of a specifically designed visitor field at The O2, alongside distinctive stay experiences throughout AEG Europe’s venues and stay occasions will deliver an thrilling new dimension of leisure not only for Ladbrokes prospects, however all our guests.”
Holly Bishop Chief Working and Business Officer from NME mentioned: “We’re thrilled to announce the return of the legendary Membership NME, as soon as once more offering followers with unforgettable stay music experiences at a few of the UK’s greatest venues. Because of Ladbrokes, all tickets shall be utterly free, making Membership NME extra accessible than ever. We’ll see you on the entrance!”
