Washington, D.C. – A report 67.8 million American adults (26%) are anticipated to guess on Tremendous Bowl LVIII, a 35 p.c enhance from 2023, in response to a brand new American Gaming Affiliation (AGA) survey.
Bettors plan to wager an estimated $23.1 billion on this yr’s Massive Sport, up from $16 billion final yr.
With the enlargement of authorized sports activities betting, conventional Tremendous Bowl wagers are anticipated to go informal wagers for a second consecutive yr:
42.7 million American adults plan to position a conventional sports activities wager on-line, at a retail sportsbook or with a bookie, up 41 p.c from 2023.
36.5 million plan to guess casually with mates or as a part of a pool or squares contest, up 32 p.c from 2023.
Importantly, People proceed emigrate to the authorized market: 28.7 million adults, or 11 p.c, intend to position on-line wagers utilizing a authorized U.S. sportsbook.
“Because the Tremendous Bowl involves Las Vegas for the primary time, this yr’s report curiosity in wagering marks a full circle second for the U.S. gaming trade,” mentioned AGA President and CEO Invoice Miller. “Our precedence stays getting this chance proper by offering the buyer protections solely a regulated market can assure and investing in accountable playing instruments, safeguards and schooling.”
Business investments in accountable playing proceed to resonate. The vast majority of conventional Tremendous Bowl bettors (75%) report seeing a accountable playing message within the final yr, up from 71 p.c in 2023. In the meantime, 47 p.c of all American adults recall listening to or seeing a accountable playing message previously yr, up from 40 p.c final yr.
Throughout Tremendous Bowl week, Miller will probably be joined on radio row in Las Vegas by Heisman Trophy winner, former NFL working again, and present Fox Sports activities Massive Midday Kickoff host Mark Ingram II to talk with media concerning the enlargement of authorized sports activities betting and the significance of accountable play.
“The joys of the sport and the fervour of the followers are what make sports activities so rewarding and enjoyable. Legalized sports activities betting builds on this pleasure. That’s why I’m thrilled to accomplice with the American Gaming Affiliation to encourage followers, whether or not it’s in the course of the Massive Sport or all year long, to maintain it social and wager responsibly,” mentioned Ingram.
Bettors are practically cut up on the end result of the sport with 47 p.c planning to guess on the Kansas Metropolis Chiefs and 44 p.c planning to guess on the San Francisco 49ers.
Background
Methodology
Morning Seek the advice of performed the net survey on behalf of the AGA between January 30 – February 1, amongst a nationwide pattern of two,204 adults. The information have been weighted to approximate a goal pattern of adults based mostly on age, race/ethnicity, gender, academic attainment and area. The margin of error is +/-2 p.c and higher amongst subgroups. Bettors embody those that anticipate to position a guess on-line, with a bookie, with a on line casino sportsbook, in a pool or squares contest, or casually with household or mates.
